Last Updated: 14/05/2026
1. Introduction
This Privacy Policy explains how SEDGE Apparels Private Limited ("SEDGE", the "Company", "we", "us", or "our") collects, receives, records, organises, stores, uses, shares, transfers, discloses, and otherwise processes your personal data when you access, visit, interact with, or use our website, mobile application, customer support channels, social media pages, marketing communications, and any other connected products or services operated by us.
This Privacy Policy also explains the purposes for which we process your personal data, the categories of personal data we may collect, the circumstances in which such data may be shared with third parties, the measures we take to safeguard it, and the rights and choices available to you in relation to your personal data.
This Privacy Policy should be read together with our Terms and Conditions, cookie notices, and any specific privacy notices, consent requests, or disclosures that may be provided to you at the time your personal data is collected or otherwise processed.
2. Scope
This Privacy Policy applies to personal data collected through the website, the mobile application, account registration flows, order placement, payment interactions, returns and refunds, customer support exchanges, surveys, promotional activities, and any other touchpoint that links to or references this Privacy Policy.
3. Categories of Personal Data Collected
3.1 Account and Identity Information
When you register, create, or maintain an account on the Platform, SEDGE may collect personal data including your full name, mobile number, date of birth, anniversary, email address, login credentials, password, and other related account details.
3.2 Contact and Delivery Information
We collect delivery addresses, billing addresses, phone numbers, email addresses, and any other contact details necessary to process, ship, and deliver your orders and to communicate with you about them.
3.3 Transaction and Payment Information
We collect details of the products you purchase, order values, payment methods, transaction identifiers, and payment status. Card and banking details are processed securely by our payment partners and are not stored on our servers.
3.4 Device, Usage, and Technical Information
We automatically collect information such as IP address, device type, operating system, browser type, mobile network, pages viewed, time spent on the site, referring URLs, and crash reports. This helps us improve performance, diagnose issues, and prevent fraud.
3.5 Communications and Support Information
When you contact us via email, chat, phone, or social media, we may retain a record of those communications, including voice recordings, chat transcripts, and any attachments, so we can help you and improve our service.
3.6 Marketing and Preference Information
We collect your preferences, wishlist activity, marketing consent choices, and interactions with our emails, notifications, and promotions so we can personalise what we show you.
4. How We Use Your Personal Data
We use your personal data to:
- Process and fulfil your orders
- Provide customer support and after-sales service
- Verify your identity and prevent fraud
- Personalise your shopping experience and recommendations
- Send order updates, delivery notifications, and service messages
- Send marketing communications where you have opted in
- Run promotions, contests, and loyalty programmes
- Analyse site performance and improve our products and services
- Comply with legal, tax, and regulatory obligations
- Enforce our Terms and Conditions
5. Legal Basis for Processing
We process your personal data on the basis of:
- (a) Performance of a contract with you (e.g., to deliver your orders)
- (b) Your consent (e.g., for marketing communications)
- (c) Compliance with legal obligations
- (d) Our legitimate business interests (e.g., fraud prevention, service improvement), balanced against your rights and interests
6. Sharing of Personal Data
We do not sell your personal data. We share it only with:
- Payment processors and banks
- Logistics, courier, and delivery partners
- Email, SMS, and WhatsApp communication providers
- Analytics, advertising, and CRM platforms
- Cloud hosting and IT service providers
- Customer support and helpdesk platforms
- Professional advisers (legal, accounting, audit)
- Government or regulatory authorities where required by law
All service providers are bound by confidentiality and data-protection obligations.
7. Cookies and Similar Technologies
We use cookies, pixels, SDKs, and similar technologies to keep your cart active, remember your preferences, measure site performance, and deliver personalised advertising. You can disable cookies in your browser settings, but some parts of the Platform may not function as intended.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law (e.g., tax and accounting rules). When no longer needed, we securely delete or anonymise it.
9. Security
We use reasonable technical, physical, and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent to marketing
- Object to or restrict certain processing
- Request data portability
- Lodge a complaint with your local data protection authority
To exercise any of these rights, contact us at privacy@sedge.com.
11. Children's Privacy
The Platform is not intended for children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
12. International Transfers
Your personal data may be transferred to and processed in countries other than your own. Where we do so, we take steps to ensure an adequate level of protection consistent with applicable data protection laws.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a site notice. We encourage you to review this policy periodically.
14. Grievance Officer
In accordance with applicable Indian law, the name and contact details of the Grievance Officer are:
- Name: [Grievance Officer Name]
- Email: grievance@sedge.com
- Address: [Registered Office Address]
- Working hours: Monday to Friday, 10:00 AM to 6:00 PM IST
15. Contact Us
If you have questions about this Privacy Policy or how we handle your personal data, contact us at privacy@sedge.com or write to us at SEDGE Apparels Private Limited, [Registered Office Address].